Jul 31st, 10:15 AM - 11:15 AM


Finding Destinations in Search Engine Results


It is generally understood that information about products and services is essential in creating consumers’ perceptions and expectations towards tourism experiences. One of the channels potential tourists rely on is word-of-mouth, whose importance increased sharply since the rise of websites that allow tourists to share their experiences (consumer generated content). In this study we explore this issue by examining the prominence of one type of user generated content, Wikipedia, in destination search results. It was found that Wikipedia articles appear near the top of the list of retrieved results in nearly all of the top search engines. Implications are made regarding the use of Wikipedia articles to promote the destination.