Jul 29th, 4:30 PM - 5:30 PM


An Examination of the Four Realms of Tourism Experience Theory


To meet the expectations of sophisticated and affluent consumers seeking memorable experiences hospitality and tourism industries must redesign and reposition their services. A better understanding of the nature of tourism experiences is necessary for successful redesign. This study examines the four realms of tourism experience theory as a structure for the study of tourism experiences. The four theorized realms appear to exist when tested on actual tourist participation in activities but participation in one realm does not preclude participation in an opposing realm.