Jul 29th, 4:30 PM - 5:30 PM


Changing Demand for British Holiday Travel in Ireland


Gary Prosser


Britain is Ireland’s main source of overseas visitors. Major changes have occurred over the last ten years in British holiday travel patterns in Ireland, including length of stay, expenditure, accommodation preferences, spatial distribution, transport mode and activity patterns. This paper investigates the factors that have generated those changes and their differential impact on tourism and hospitality operators in specific sectors and locations. The analysis of demand and supply data identifies ‘triggers’ that have brought about these rapid and unexpected changes in consumer behaviour, including elements within the tourism system and exogenous factors. The implications of the changes for tourism operators and for industry and government organisations are discussed, as are conceptual implications for understanding tourism development processes and, specifically, the Tourism Area Life Cycle.