MATCH IT UP: STRATEGIES FOR REGULATING POSITIVE EMOTIONS

Author Bios (50 Words for each Author)

Dr. Jie Gao is an Assistant Professor of Hospitality, Tourism and Event Management at San Jose State University. Her research focuses on individuals’ emotions and well-being in travel and event-based contexts, and the degree to which their emotions influence consumer decision-making.

Dr. Ye Zhang is an Assistant Professor in the Hospitality and Tourism Management Program, Department of Marketing, Florida Atlantic University. Her research interest lies in the design of transformative tourism/hospitality experiences for well-being promotion, as well as computational modelling and cognitive intervention of tourist choice behavior.

Dr. Xiao Xiao is an assistant professor in the School of Community Resources and Development at Arizona State University and located at Hainan University -Arizona State University Joint International Tourism College. Her research interests include climate adaptation planning for parks and recreation areas, decision support tools for sustainable community, and transportation management in protected areas.

Dr. Yawei Wang is an Associate Professor at the Department of Hospitality and Tourism, Montclair State University, New Jersey. Her research focuses on tourism and travel marketing with an emphasis on mature tourism and aging. She is also interested in sustainable tourism practices, and sports and tourism.

Abstract (150 Words)

Traveling is good for people because of positive outcomes, and tourists used regulation strategies to manage emotions for the purpose of maximizing these positive outcomes. However, it is unclear what specific strategies should be used for a select positive emotion. This study is aimed to examine the relationship between select positive emotions and their corresponding regulation strategies used during vacation. Using travel diaries, study findings revealed what corresponding regulatory strategies were used for each of seven positive emotions examined in this study. For example, to regulate the positive emotion of joy, tourists used strategies of Expressive Suppression, Stimulus Control, Savoring, Replaying, and Behavioral Activation. Results are valuable to understand how individuals use regulation strategies for select positive emotions, which might influence the positive outcomes out of their vacation, as well as provide significant managerial implications to the travel industry.

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MATCH IT UP: STRATEGIES FOR REGULATING POSITIVE EMOTIONS

Traveling is good for people because of positive outcomes, and tourists used regulation strategies to manage emotions for the purpose of maximizing these positive outcomes. However, it is unclear what specific strategies should be used for a select positive emotion. This study is aimed to examine the relationship between select positive emotions and their corresponding regulation strategies used during vacation. Using travel diaries, study findings revealed what corresponding regulatory strategies were used for each of seven positive emotions examined in this study. For example, to regulate the positive emotion of joy, tourists used strategies of Expressive Suppression, Stimulus Control, Savoring, Replaying, and Behavioral Activation. Results are valuable to understand how individuals use regulation strategies for select positive emotions, which might influence the positive outcomes out of their vacation, as well as provide significant managerial implications to the travel industry.