Publication Date

Fall 9-28-2016

Document Type

Refereed academic paper for presentation


This study aims to develop a comprehensive assessment model of city destination attractiveness index (CDAI), and to validate it by assessing the city destination attractiveness of the selected city destinations in China. The study result will complement the theoretical knowledge body of destination attractiveness evaluation. Besides, by measuring and matching the differences between a destination’s reality and a visitor’s perception, it can work as a decision-making instrument for DMOs, as well as improving tourists’ satisfaction.