Start Date
7-1-2011 3:15 PM
End Date
7-1-2011 4:00 PM
Track
2. Track 2 - Poster Session
Subject Area
Travel and Tourism
Faculty Member
Dr. Ben Goh ben.goh@ttu.edu
Abstract
The purpose of this study is to develop and test a model that will explain the potential influences of “eService quality,” “relational benefits,” and “relationship quality” on E-loyalty in the context of tourism websites. In addition, the study will investigate the potential moderating impact of personality differences (e.g., “variety-seeking” and “relationship-proneness”) on the relationship between relationship quality and E-loyalty.
Keywords
E-SERVICEQUALITY, relational benefit, relationship quality, E-loyalty
Examining the relationship among E-SERVICEQUAL, relational benefits, and relationship quality in online tourism portals: The moderating role of personality traits
The purpose of this study is to develop and test a model that will explain the potential influences of “eService quality,” “relational benefits,” and “relationship quality” on E-loyalty in the context of tourism websites. In addition, the study will investigate the potential moderating impact of personality differences (e.g., “variety-seeking” and “relationship-proneness”) on the relationship between relationship quality and E-loyalty.