Start Date

7-1-2011 3:15 PM

End Date

7-1-2011 4:00 PM

Track

2. Track 2 - Poster Session

Subject Area

Travel and Tourism

Faculty Member

Dr. Ben Goh ben.goh@ttu.edu

Abstract

The purpose of this study is to develop and test a model that will explain the potential influences of “eService quality,” “relational benefits,” and “relationship quality” on E-loyalty in the context of tourism websites. In addition, the study will investigate the potential moderating impact of personality differences (e.g., “variety-seeking” and “relationship-proneness”) on the relationship between relationship quality and E-loyalty.

Keywords

E-SERVICEQUALITY, relational benefit, relationship quality, E-loyalty



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Jan 7th, 3:15 PM Jan 7th, 4:00 PM

Examining the relationship among E-SERVICEQUAL, relational benefits, and relationship quality in online tourism portals: The moderating role of personality traits

The purpose of this study is to develop and test a model that will explain the potential influences of “eService quality,” “relational benefits,” and “relationship quality” on E-loyalty in the context of tourism websites. In addition, the study will investigate the potential moderating impact of personality differences (e.g., “variety-seeking” and “relationship-proneness”) on the relationship between relationship quality and E-loyalty.