Start Date

6-1-2011 4:00 PM

End Date

6-1-2011 4:45 PM

Track

2. Track 2 - Poster Session

Subject Area

Food Service

Faculty Member

Mark A. Bonn mbonn@cob.fsu.edu

Abstract

The purpose of this study is to investigate the role of consumers’ perceptions of wine attributes, perceived wine expertise, and eco-friendly attitudes on their purchase intentions of organic wines. A structured survey with statements relating to perceptions of wine attributes, perceived wine expertise, eco-friendly attitudes, purchase intentions, and socio-demographics was distributed to wine consumers. Multiple regression analysis is used to investigate the relationship among consumers’ perceptions of organic wine attributes, perceived wine expertise, eco-friendly attitudes, and purchase intentions.

Keywords

organic wine attributes, wine expertise, eco-friendly attitudes, purchase intentions.



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Jan 6th, 4:00 PM Jan 6th, 4:45 PM

Consumer Purchase Intentions of Organic Wines

The purpose of this study is to investigate the role of consumers’ perceptions of wine attributes, perceived wine expertise, and eco-friendly attitudes on their purchase intentions of organic wines. A structured survey with statements relating to perceptions of wine attributes, perceived wine expertise, eco-friendly attitudes, purchase intentions, and socio-demographics was distributed to wine consumers. Multiple regression analysis is used to investigate the relationship among consumers’ perceptions of organic wine attributes, perceived wine expertise, eco-friendly attitudes, and purchase intentions.