Start Date

7-1-2011 2:30 PM

End Date

7-1-2011 3:15 PM

Track

2. Track 2 - Poster Session

Subject Area

Lodging

Faculty Member

Howard Adler, Ed.D, adlerh@purdue.edu Jonathon Day, PhD, gjday@purdue.edu

Abstract

This research focuses on the anticipated future boom of Chinese tourists to the United States and its effect on the lodging industry. The aims of the research are to find out the preferences of Chinese travelers’ regarding hotels from the perspective of travel agents. Ten personal interviews were done with general managers or managers of some of the largest travel agencies in China. All data gathered will be analyzed using qualitative research methods for the precise interpretation of the participants’ opinions. This information will assist American hotels in preparing for this anticipated future increase in Chinese guests. This research identified commonly existing problems related to American hotels in serving their Chinese guests as well as Chinese tourists’ expectations of American hotels.

Keywords

Chinese Tourists, US, Hotels, Preference, Perceptions, Group Traveling, Expectation, Leisure



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Jan 7th, 2:30 PM Jan 7th, 3:15 PM

Hotel Preferences of Chinese Leisure Travelers: An Examination of Travel Agent Perceptions

This research focuses on the anticipated future boom of Chinese tourists to the United States and its effect on the lodging industry. The aims of the research are to find out the preferences of Chinese travelers’ regarding hotels from the perspective of travel agents. Ten personal interviews were done with general managers or managers of some of the largest travel agencies in China. All data gathered will be analyzed using qualitative research methods for the precise interpretation of the participants’ opinions. This information will assist American hotels in preparing for this anticipated future increase in Chinese guests. This research identified commonly existing problems related to American hotels in serving their Chinese guests as well as Chinese tourists’ expectations of American hotels.