Start Date

7-1-2011 2:30 PM

End Date

7-1-2011 3:15 PM

Track

2. Track 2 - Poster Session

Subject Area

Hospitality and Tourism Education

Faculty Member

Jinlin Zhao Ph.D. zhaoj@fiu.edu

Abstract

Biometrics is an emerging technology that faces resistance by hotels to embrace possibly due to its connotations to being based only in the context of security issues. Other possible factors are the guest’s perceptions and acceptance of biometric technologies, the costs and reliability of biometric technologies, protecting the privacy of guests and the use of the data for discrimination, the international trading of biometric data, cancelable biometrics, government involvement, deployment and regulation of biometrics and the lack of a stable worldwide integration of biometric processes.

This research will endeavor to define a hotel manager’s attitude of biometrics by accessing what hotels understand of biometrics, what the implications are for hotels as regards security and guest relations, the revenue implications for profit and loss and what hotel perceptions of biometric technology currently are.

This study will explore the link to behavior using the Theory of Planned Behavior model and also the Technology Acceptance Model that models how users come to accept and use a technology. The expected responses will come from 250 to 300 hotel properties in New York City. The questionnaire will consist of dichotomous questions, demographic questions and a typical odd-numbered 5-level Likert rating scale will be utilized.

In conclusion, the study will examine and test factors which influence biometric technology acceptance. The study will explore appropriate factors from existing literature and validate them in the hospitality/biometric context and develop a comprehensive conceptual framework to facilitate scale development of owner’s perceptions and their intention to use biometrics.

Keywords

Biometric, Hotel, Demographic, Security, Model, Theory, Technology, Manager, Guest, Lodging

FINAL ABSTRACT.docx (23 kB)
Final Abstract Poster Session

 
Jan 7th, 2:30 PM Jan 7th, 3:15 PM

Defining Hotel Managers Attitudes Toward Biometrics

Biometrics is an emerging technology that faces resistance by hotels to embrace possibly due to its connotations to being based only in the context of security issues. Other possible factors are the guest’s perceptions and acceptance of biometric technologies, the costs and reliability of biometric technologies, protecting the privacy of guests and the use of the data for discrimination, the international trading of biometric data, cancelable biometrics, government involvement, deployment and regulation of biometrics and the lack of a stable worldwide integration of biometric processes.

This research will endeavor to define a hotel manager’s attitude of biometrics by accessing what hotels understand of biometrics, what the implications are for hotels as regards security and guest relations, the revenue implications for profit and loss and what hotel perceptions of biometric technology currently are.

This study will explore the link to behavior using the Theory of Planned Behavior model and also the Technology Acceptance Model that models how users come to accept and use a technology. The expected responses will come from 250 to 300 hotel properties in New York City. The questionnaire will consist of dichotomous questions, demographic questions and a typical odd-numbered 5-level Likert rating scale will be utilized.

In conclusion, the study will examine and test factors which influence biometric technology acceptance. The study will explore appropriate factors from existing literature and validate them in the hospitality/biometric context and develop a comprehensive conceptual framework to facilitate scale development of owner’s perceptions and their intention to use biometrics.