Abstract

This study aims to examine public awareness of heritage properties in Arizona, USA. Data for this study were collected from a random sample of 1238 general public in Arizona using a telephone survey. The study proposes a four-cell matrix based on heritage awareness and visitation to historic buildings. The four cells represent: 1) aware/visited, 2) aware/not visited, 3) unaware/visited, and 4) unaware/not visited. When four types of residents were compared on demographic variables, attitudes toward preservation, preservation criteria, and importance of feature and facilities, most of these variables were significant. The findings of this study provide important information for heritage preservation managers and policy makers. Unlike heritage preservationists’ view, opening heritage sites to the public and tourists can help to create awareness.

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Public Awareness and Perceptions of Heritage Buildings in Arizona, USA

This study aims to examine public awareness of heritage properties in Arizona, USA. Data for this study were collected from a random sample of 1238 general public in Arizona using a telephone survey. The study proposes a four-cell matrix based on heritage awareness and visitation to historic buildings. The four cells represent: 1) aware/visited, 2) aware/not visited, 3) unaware/visited, and 4) unaware/not visited. When four types of residents were compared on demographic variables, attitudes toward preservation, preservation criteria, and importance of feature and facilities, most of these variables were significant. The findings of this study provide important information for heritage preservation managers and policy makers. Unlike heritage preservationists’ view, opening heritage sites to the public and tourists can help to create awareness.