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Abstract

The primary purposes of this study were to collect information on neighboring travelers’ past visits and determinants of future intentions for an overnight pleasure trip. Data was collected on a wide variety of travel behaviors. The study is based on a telephone survey of 3,688 residents of ew Brunswick ( B) and ova Scotia ( S), two sister Provinces to Prince Edward Island, a major Canadian tourist destination. The results reveal 51.9% have visited PEI within the past five years, 36.7% have visited PEI more than five years ago, and 11.4% have never visited PEI. Linear logistic regression analysis revealed that all three groups had a positive reaction to at least one form of advertising used. In all cases, if the potential visitor recalled and/or responded to an advertisement for PEI, they were much more likely to revisit than those who did not.

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Determinants of Travel Intentions to a eighboring Destination

The primary purposes of this study were to collect information on neighboring travelers’ past visits and determinants of future intentions for an overnight pleasure trip. Data was collected on a wide variety of travel behaviors. The study is based on a telephone survey of 3,688 residents of ew Brunswick ( B) and ova Scotia ( S), two sister Provinces to Prince Edward Island, a major Canadian tourist destination. The results reveal 51.9% have visited PEI within the past five years, 36.7% have visited PEI more than five years ago, and 11.4% have never visited PEI. Linear logistic regression analysis revealed that all three groups had a positive reaction to at least one form of advertising used. In all cases, if the potential visitor recalled and/or responded to an advertisement for PEI, they were much more likely to revisit than those who did not.