Abstract

The study attempts to examine the host residents’ perceptions of the post-event economic and social impacts of the 2008 Olympic Games on both community level and personal level, as well as their overall attitude towards the Games based on the two levels of impacts. The results showed that host residents held a more favorable perception of the impacts on the community than on their personal lives. Their overall attitude toward the Games was mainly formed upon community-level outcomes other than personal rewards. The study revealed unique insights of mega-event social-economic impacts in a traditionally collectivism-oriented culture and society, and provided new perspectives on the social exchange theory and social representation theory.

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A Post-event Examination of the Socio-economic Impacts of the 2008 Olympic Games

The study attempts to examine the host residents’ perceptions of the post-event economic and social impacts of the 2008 Olympic Games on both community level and personal level, as well as their overall attitude towards the Games based on the two levels of impacts. The results showed that host residents held a more favorable perception of the impacts on the community than on their personal lives. Their overall attitude toward the Games was mainly formed upon community-level outcomes other than personal rewards. The study revealed unique insights of mega-event social-economic impacts in a traditionally collectivism-oriented culture and society, and provided new perspectives on the social exchange theory and social representation theory.