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Abstract

An increasing number of farms in Ontario are choosing to diversify into agritourism. Credited with bringing in extra farm income, agritourism also satisfies a growing consumer demand for local food and authenticity while on vacation. In this phenomenological study, the experiences of Ontario farm families were explored as they engaged in agritourism. It delved indepth into the complex web of factors influencing agritourism start-up, and contextualized the essential structures and meanings held by various family members.The study elaborates upon, confirms, and challenges findings from previous studies on why farm families diversify into agritourism

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Goat Walks, Scratch Baking and Pumpkin Cannons: Growing Agritourism on Ontario Farms

An increasing number of farms in Ontario are choosing to diversify into agritourism. Credited with bringing in extra farm income, agritourism also satisfies a growing consumer demand for local food and authenticity while on vacation. In this phenomenological study, the experiences of Ontario farm families were explored as they engaged in agritourism. It delved indepth into the complex web of factors influencing agritourism start-up, and contextualized the essential structures and meanings held by various family members.The study elaborates upon, confirms, and challenges findings from previous studies on why farm families diversify into agritourism