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Improving Sales Performance of Cruise Product in the Travel Agency

Chui-Hua Liu, Department of Tourism & Hospitality, Kainan University
Gwo-Hshiung Tzeng, Institute of Management of Technology, National Chiao Tung University
Ming-Huei Lee, Department of Leisure Management, Taiwan Hospitality & Tourism College
Hui-Chun Lin, Gateway Travel Taiwan

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Improving Sales Performance of Cruise Product in the Travel Agency

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Travel and Tourism Research Association
5300 Lakewood Rd, Whitehall, MI 49461 USA
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ISBN: 978-0-692-46509-7