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Abstract

This paper addresses both paradoxes and metaphors within the context of a study that examines serious complaints within the tourism industry. A series of paradoxes were identified when a collection of published complaints from the magazine Condé Nast Traveler were analyzed. It is proposed that metaphors derived from the domain(s) of tourism and mobility may offer some insight into the way in which these paradoxes can be managed. The field(s) of tourism and mobility studies may therefore be a potential source of ideas – and offer some guidance – for those seeking to approach the quandaries created by paradoxes in a more focused manner. Moreover, the metaphors discussed in this work can potentially inform management practice within the tourism industry.

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Paradox, Metaphor, and Practice: Serious Complaints and the Tourism Industry

This paper addresses both paradoxes and metaphors within the context of a study that examines serious complaints within the tourism industry. A series of paradoxes were identified when a collection of published complaints from the magazine Condé Nast Traveler were analyzed. It is proposed that metaphors derived from the domain(s) of tourism and mobility may offer some insight into the way in which these paradoxes can be managed. The field(s) of tourism and mobility studies may therefore be a potential source of ideas – and offer some guidance – for those seeking to approach the quandaries created by paradoxes in a more focused manner. Moreover, the metaphors discussed in this work can potentially inform management practice within the tourism industry.