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Abstract

The emergence of social media has created a new medium for administering surveys for tourism research. Deciding the optimal collection method can be a complicated question. In the case of backpacker, destination based surveys, email surveys, survey links posted in online forums, and social media sites like Facebook, have all been used to administer surveys. The purpose of this study is to present the case for a mixed-mode dual frame sampling procedure as an optimum for targeting backpackers. The sampling procedure discussed in this paper included self administered surveys through backpacker specific groups on Facebook.com, and selfadministered surveys at backpacker hostels in Cairns, Australia.

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Surveying Backpackers through Facebook: A Case for a Mixed-Mode Dual Frame Procedure

The emergence of social media has created a new medium for administering surveys for tourism research. Deciding the optimal collection method can be a complicated question. In the case of backpacker, destination based surveys, email surveys, survey links posted in online forums, and social media sites like Facebook, have all been used to administer surveys. The purpose of this study is to present the case for a mixed-mode dual frame sampling procedure as an optimum for targeting backpackers. The sampling procedure discussed in this paper included self administered surveys through backpacker specific groups on Facebook.com, and selfadministered surveys at backpacker hostels in Cairns, Australia.