Abstract

Residents’ attitudes toward tourism development in their local community have been examined extensively. However, previous studies have often been inconsistent and very few have included personal behavior as a segmentation tool to better understand resident support of tourism development. The purpose of this study was to expand and strengthen the construct of Tourism Use History (TUH) as a segmenting tool to help predict resident attitudes of future tourism development. Results for the study indicate that past behaviors and TUH can be key indicators when assessing residents support for future tourism development.

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Tourism Use History: Market Segmentation to Measure Resident Support for Future Tourism Development

Residents’ attitudes toward tourism development in their local community have been examined extensively. However, previous studies have often been inconsistent and very few have included personal behavior as a segmentation tool to better understand resident support of tourism development. The purpose of this study was to expand and strengthen the construct of Tourism Use History (TUH) as a segmenting tool to help predict resident attitudes of future tourism development. Results for the study indicate that past behaviors and TUH can be key indicators when assessing residents support for future tourism development.