Schedule

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Building Philadelphia's Global Brand

Jack Ferguson, Philadelphia Convention & Visitors Bureau

Did Shock Work?

Kristy Mitchell, Ithaca/Tompkins Convention & Visitors Bureau

Did Shock Work?

Bob Frohoff, MMGY Global

Did Shock Work?

Scott Beck, Visit Salt Lake

Embrace Your Inner Geek: How Big Data and Research Directly Affects Destination Marketing Campaigns

Ted Sullivan, ADARA
Matt Clement, Fort Worth Convention & Visitors Bureau
Justin Bresler, VISIT DENVER
Heather LeMoine, North Dakota Tourism Division

Halo Magic: Creating a Singular Place Brand for Destination Marketing and Economic Development

Bill Siegel, Longwoods International
George Zimmermann, Longwoods International USA, Inc.

How Long Will Travel Defy Gravity?

Adam Sacks, Tourism Econmoics

International Marketplace: What's Happening in the Face of the Strong US Dollar?

Mark Brown, National Travel and Tourism Office, US Department of Commerce

International Marketplace: What's Happening in the Face of the Strong US Dollar?

Tilo Krause-Dunow, CANUSA TOURISTIK

International Marketplace: What's Happening in the Face of the Strong US Dollar?

Claudia Vecchio, Nevada Department of Tourism and Cultural Affairs

Lunch, Panel Wrap Up and MOF Highlights

Suzanne Cook, Suzanne Cook Consulting, LLC
Sheila Flanagan, Dublin Institute of Technology
Adam Sacks, Tourism Economics
Terry Berggren, Ruf Strategic Solutions
Esra Calvert, Virginia Tourism Corporation

Maximizing Marketing with Big Data

Natalie Osborn, SAS

Maximizing Marketing with Big Data

Brian Ruf, Ruf Strategic Solutions

Maximizing Marketing with Big Data

Cree Lawson, Arrivalist
Joanie Flynn, Alabama Gulf Shores

Outlook for Attractions

Jerry Henry, H2R Market Research

Outlook for Attractions

Dan King, Bluecadet

Outlook for Attractions

Ady Milman, University of Central Florida, Orlando

Outlook for Leisure Travel

Cheryl Schutz, D.K. Shifflet & Associates, Ltd.

Outlook for Leisure Travel

Jamie Faulkner, US Travel Association

Outlook for Leisure Travel

Caroline Bean, VISIT Philadelphia

Outlook for Leisure Travel

Fernando Harb, Greater Fort Lauderdale Convention & Visitors Bureau

Outlook for Lodging

Foiz Ahmed, HHM's Independent Collection

Outlook for Lodging

Carter Wilson, STR Analytics

Outlook for Lodging

Charlie Ballard, TripAdvisor

Taking the Pulse of the Sharing Economy

Joe Atkinson, PricewaterhouseCoopers

Taking the Pulse of the Sharing Economy

Patrick Mayock, Hotel News Now

Taking the Pulse of the Sharing Economy

Alison Cohen, Bicycle Transit Systems

The Future of Business Travel and Tourism

Rohit Talway, Fast Future

Unique Marketing Ideas in a Crowded Marketplace

Peggy Dalman, The Biltmore Collection

Unique Marketing Ideas in a Crowded Marketplace

Diane Carroll, Crystal Bridges Museum of American Art

Unique Marketing Ideas in a Crowded Marketplace

Mark Henry, Tourism Ireland

Vanishing Point: How Less Means More for Tomorrow's Marketplace

J.Walker Smith, The Futures Company