Title of Paper

SOCIAL RETURN AND INTENT TO VISIT CUBA: Developing and testing the Social Return Scale (Extended Abstract)

Presenter Bios

Bynum Boley is an Assistant Professor in the Warnell School of Forestry and Natural Resources at the University of Georgia. His research focuses on sustainable tourism and how the unique natural and cultural resources of tourism destinations jointly relate to resident quality of life and destination competitiveness.

Evan Jordan is an assistant professor in the School of Community Resources and Development at Arizona State University. His research focuses on tourism policy, planning, development, and impacts, and he has a particular interest in the area of psychological impacts of tourism development.

Whitney Knollenberg, Ph.D. is an Assistant Professor in the Department of Parks, Recreation, and Tourism Management at North Carolina State University. Her research focuses on political leadership in tourism, as well as multiple aspects of sustainable tourism development, including the roles of power and partnerships in the planning process.

Carol Kline is an Associate Professor of Hospitality and Tourism Management at Appalachian State University. Her research interests focus on tourism planning and development, culinary/agritourism, and tourism entrepreneurship. She has twice led study abroad trips to Cuba and has published three research studies on Cuba’s tourism industry.

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SOCIAL RETURN AND INTENT TO VISIT CUBA: Developing and testing the Social Return Scale (Extended Abstract)