Presenter Bios

Dr. Ye Zhang is an Assistant Professor in the Department of Marketing, Florida Atlantic University. Her research interest lies in tourist choice behavior prediction and intervention, psychological facilitation of travel pursuits, strategic hospitality service management, and also tourism/hospitality sustainability.

Dr. Jie Gao is an Assistant Professor in the Department of Marketing, Montclair State University. Her research interests focus on consumer decision-making with an emphasis on consumers’ emotions and wellbeing in travel and events industry, and also applying data mining techniques into her research.

Dr. Peter Ricci is a Clinical Associate Professor and Director of Hospitality and Tourism Management Program, Florida Atlantic University. He is a hospitality industry veteran with over 20 years of managerial experience in segments including: food service, lodging, incentive travel, and destination marketing. His research interest lies in HR management.

Ye (Sandy) Shen is a Ph.D. candidate in the School of Hospitality, Food and Tourism Management, University of Guelph. She received her master’s degree in Human Geography at Peking University, and studied tourism management at the Hong Kong Polytechnic University. Her research interests include gamification in tourism, tourism experience, and destination marketing.

Abstract

In response to the pressing need to motivationally empower people to persevere in travel pursuit despite challenges, this study proposes the facilitation of self-determined travel motivations as a promising approach. Additionally, the possible mechanism and effectiveness variation of such facilitation across different challenge levels is also proposed and examined through a quasi-experimental design, and analyzed with a new test of moderated mediation based on Hayes’ (2015a) model. By examining people with mobility impairments (PwMI), the results indicate that given significant travel challenges, the travel facilitation should prioritize the cultivation of intrinsic travel motivation over less-autonomous motivations; and foster perceived travel competence more than autonomy or relatedness. Such cross-context exploration extends the Self-determination Theory with a new moderator, challenge levels. The adopted new moderated-mediation analysis has competitive accuracy, efficiency, and robustness for less-controlled real-world tourism experiments. The individual/context-based motivational programs can be derived to maximally encourage travel pursuits despite challenges.

2017 TTRA cover letter.docx (27 kB)
Cover Letter

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Short Abstract

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Would Self-determination Intervention Facilitate Leisure Travel Pursuit at Different Challenge Levels? – The Exploration among People with Mobility Impairments

In response to the pressing need to motivationally empower people to persevere in travel pursuit despite challenges, this study proposes the facilitation of self-determined travel motivations as a promising approach. Additionally, the possible mechanism and effectiveness variation of such facilitation across different challenge levels is also proposed and examined through a quasi-experimental design, and analyzed with a new test of moderated mediation based on Hayes’ (2015a) model. By examining people with mobility impairments (PwMI), the results indicate that given significant travel challenges, the travel facilitation should prioritize the cultivation of intrinsic travel motivation over less-autonomous motivations; and foster perceived travel competence more than autonomy or relatedness. Such cross-context exploration extends the Self-determination Theory with a new moderator, challenge levels. The adopted new moderated-mediation analysis has competitive accuracy, efficiency, and robustness for less-controlled real-world tourism experiments. The individual/context-based motivational programs can be derived to maximally encourage travel pursuits despite challenges.