> Tourism Travel and Research Association: Advancing Tourism Research Globally
> 2015 ttra Annual Conference
A Special Event Loyalty Model: Comparing First Time and Repeat Attendees
Xiangping Li, Institute for Tourism Studies, MacaoFollow
Xiuchang Sherry Tan, Institute for Tourism Studies, MacaoFollow
Xiangping Li works as an assistant professor at Tourism College, Institute for Tourism Studies, Macao, China. Her research interests include tourism planning and development; destination marketing, and tourist behavior.
Since June 05, 2015
Sponsored by the University of Massachusetts Amherst Libraries