Presenter Bios

Dr. Wei Wang is an Assistant Professor in the College of Business at the University of Southern Mississippi. Her research interests focus on tourism marketing, casino and service management, and event management. Her research has been published in tourism and hospitality journals. She has also presented at various national conferences.

Dr. Shu Cole is an Associate Professor in the Department of Recreation, Parks, and Tourism Studies at Indiana University. Her research area is in travel services marketing and travel experience. Currently, her research focuses on the travel experience of people with disabilities.

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MEASURING TRAVELER’S INNOVATIVENESS