Presenter Bios

Yeongbae Choe

Yeongbae Choe is a doctoral student and a Research Assistant of the National Laboratory for Tourism & eCommerce, Department of Tourism, Recreation and Sport Management, University of Florida. His primary research focus is on travelers’ decision-making and information searching behaviors across all stages of trip experience, and advertising evaluation.

Jason L. Stienmetz

Jason L. Stienmetz is a Research Coordinator for the Eric Friedheim Tourism Institute at the University of Florida. Jason is also working towards his Ph.D. in business administration from the Fox School of Business, Temple University. His research interests include destination management, tourism metrics, big data analytics, and smart tourism.

Daniel R. Fesenmaier

Daniel R. Fesenmaier is a Professor and Director of the National Laboratory for Tourism & eCommerce, Department of Tourism, Recreation and Sport Management, University of Florida. He teaches and conducts research focusing on the role of information technology in travel decisions, advertising evaluation, and the design of tourism places.

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A SCENARIO-BASED SYSTEM FOR ADVERTISING DESIGN: EXTENDING THE DESTINATION ADVERTISING RESPONSE (DAR) MODEL