Publication Date
2013
Journal or Book Title
Political Communication
Abstract
In “The Challenge of Measuring Media Exposure: Reply to Dilliplane, Goldman, and Mutz,” Markus Prior suggests that scholars should avoid using a new method of measuring exposure to political television that we evaluated in a recent article published in the American Journal of Political Science. We respond to each of his criticisms, concluding that although no measurement approach is without its flaws, scholars should always use the best approach that is available at any given point in time.
ISSN
1058-4609 print / 1091-7675 online
DOI
https://doi.org/10.1080/10584609.2013.819540
Pages
635-653
Volume
30
Issue
4
License
UMass Amherst Open Access Policy
Recommended Citation
Goldman, Seth K. and Mutz, Diana C., "All Virtue is Relative: A Response to Prior" (2013). Political Communication. 135.
https://doi.org/10.1080/10584609.2013.819540