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College of Social and Behavioral Sciences
Communication
Communication Department Faculty Publication Series
Understanding Authenticity in Commercial Sentiment: The Greeting Card as Emotional Commodity
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Understanding Authenticity in Commercial Sentiment: The Greeting Card as Emotional Commodity
West, Emily
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article
Date
2018-01
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UMass Amherst Open Access Policy
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WEST_Understanding_Authenticity_Pre_Print_Version.pdf
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150.17 KB
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https://hdl.handle.net/20.500.14394/8428
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Communication Department Faculty Publication Series
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https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1058&context=communication_faculty_pubs&unstamped=1
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