Off-campus UMass Amherst users: To download dissertations, please use the following link to log into our proxy server with your UMass Amherst user name and password.
Non-UMass Amherst users, please click the view more button below to purchase a copy of this dissertation from Proquest.
(Some titles may also be available free of charge in our Open Access Dissertation Collection, so please check there first.)
Adolescent influence on household purchases
Abstract
This study assesses adolescents' influence on household purchase decisions. The data analyzed were from a survey of 281 fourteen and sixteen year old male and female students from three area school districts in Western Massachusetts. The sample represented blue and white collar families in suburban, urban and rural areas. The objectives of this study were: to determine the amount of influence teenagers exert over household purchases of low and high priced consumer durables and non-durables; to identify factors that influence teenagers' choice of consumer goods; and to identify adolescents' sources of consumer information. The study utilized a questionnaire developed by the researcher which in addition to questions related to teenagers' influence on household purchases, included items concerning family composition, ethnic background, employment, individual earnings, and parents' employment status. The study revealed that adolescents have an important role in family decision making and represent a substantial economic force in the U.S.
Subject Area
Marketing|Individual & family studies|Sociology
Recommended Citation
Theilman, Elizabeth Janes, "Adolescent influence on household purchases" (1995). Doctoral Dissertations Available from Proquest. AAI1375031.
https://scholarworks.umass.edu/dissertations/AAI1375031