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The relative effects of comparative and noncomparative advertising on evaluation processes.

Ahlawat, Sucheta S.
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Type
dissertation
article
dissertation
Date
1990
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Degree
Doctor of Philosophy (Ph.D.)
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Name: relativeeffectso00ahla.pdf
Size: 9.32 MB
Kind: Adobe PDF
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https://hdl.handle.net/20.500.14394/16603
DOI
https://doi.org/10.7275/20483232
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