Journal Issue: Perspectives in Asian Leisure and Tourism: Volume 1, Issue 1
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2008-01-11
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Welcome to Palat
Chua, Steven
Welcome to the first edition of Palat, co-sponsored by Shatec Institutes and the University of Massachusetts Amherst.
Destination Branding: Creating a Destination of Choice
Tan, Alex JS
Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.
Understanding the ‘new tourist’ of Asia: Developing a global and local perspective
Hassan, Norman
World tourism enjoyed its fourth consecutive year of growth in 2007. Asia has experienced increasing rates of tourism arrivals, and these travelers are demanding more from destinations than ever. Thailand, for instance, is argubly Southeast Asia’s most exciting destination for regional tourists. Southeast Asia is rich with natural attraction. To prepare to satisfy this growing pool of Asian consumers, a look at the new tourist is needed.
Human Resource Development in the Tourism Sector in Asia
Soh, Juliana Kheng Mei
The Tourism industry in Asia is booming with casinos, attractions and integrated resorts opening up in the next decade. Being a labour-intensive industry, the issue of human resource development is significant as there is not a shortage of manpower but an acute shortage of trained manpower. This paper addresses the human resource strategies that can be adapted to alleviate the shortage of trained manpower. These strategies form part of the integrated plan covering tourism development overall in three countries mainly Singapore, Macau, China and Thailand.
A Comparison Of Hotel Executive Teams In Singapore And The Northeastern US
Roberts, Chris; Shea, Linda J
Monitoring the demographics of teams increases our understanding of the types of decisions that are made and the processes used to arrive at them. Data from larege hotels were collected in both the United States (US) and Singapore. Findings indicate hotel and team characteristics for Northeast US cities are similar to those of hotel managers in Singapore, with the exception of educational level and average salary.