This report presents a cost-benefit analysis of the New2U reuse and waste reduction program at the University of Massachusetts Amherst (UMass). Rooted in the university's strategic goals, New2U addresses the environmental impact of landfill waste generated during student move-outs. The program, initiated in 2014, has diverted 80,000 pounds of waste, saving 127 metric tons of carbon dioxide equivalent (CO2e) by redistributing items through a tag sale during move-in.