This study examines Koreans’ perceptions of cruise ship travel to ascertain the potential for future development. The purpose of the study was to investigate how Koreans perceive cruise ship travel. An understanding of Koreans’ perceptions is essential for developing and determining the potential of the Korean cruise market. Using survey data, the study investigated Koreans’ knowledge level, willingness, and desired travel patterns regarding cruise ship travel. Findings from the study will assist educators and practitioners in enhancing their comprehension of Koreans’ perceptions and behaviors concerning cruise ship travel.