Publication: Mobile Internet Access Patterns for Travel: Comparison of Desktops, Tablets, and Phones
dc.contributor.author | Pan, Bing | |
dc.contributor.author | Wang, Dan | |
dc.contributor.department | Department of Hospitality, and Tourism Management, College of Charleston and Hong Kong Polytechnic University | |
dc.contributor.department | School of Hotel & Tourism Management, The Hong Kong Polytechnic University | |
dc.date | 2023-09-23T16:22:37.000 | |
dc.date.accessioned | 2024-04-26T21:26:51Z | |
dc.date.available | 2024-04-26T21:26:51Z | |
dc.date.issued | 2013 | |
dc.description.abstract | This study investigated information access patterns on desktops, tablets, and phones of a few different travel related websites through web log analysis. The results show that the three types of devices have different ratios of search traffic, referral traffic, and direct traffic. With a smaller screen on mobile devices, users visit fewer pages per visit, stay less time on the website per session, and have higher bounce rates. Content analysis revealed that travelers requested more specific information on mobile devices and general information on desktop computers, indicating information needs in late decision making stages on mobile devices. | |
dc.identifier.uri | https://hdl.handle.net/20.500.14394/48586 | |
dc.relation.url | https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1838&context=ttra&unstamped=1 | |
dc.source.status | published | |
dc.subject | mobile devices | |
dc.subject | information search | |
dc.subject | web analytics. | |
dc.title | Mobile Internet Access Patterns for Travel: Comparison of Desktops, Tablets, and Phones | |
dc.type | event | |
dc.type | event | |
digcom.contributor.author | Pan, Bing | |
digcom.contributor.author | Wang, Dan | |
digcom.identifier | ttra/2013/AcademicPapers_Oral/20 | |
digcom.identifier.contextkey | 9380590 | |
digcom.identifier.submissionpath | ttra/2013/AcademicPapers_Oral/20 | |
dspace.entity.type | Publication |
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