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Mobile Internet Access Patterns for Travel: Comparison of Desktops, Tablets, and Phones

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dc.contributor.authorPan, Bing
dc.contributor.authorWang, Dan
dc.contributor.departmentDepartment of Hospitality, and Tourism Management, College of Charleston and Hong Kong Polytechnic University
dc.contributor.departmentSchool of Hotel & Tourism Management, The Hong Kong Polytechnic University
dc.date2023-09-23T16:22:37.000
dc.date.accessioned2024-04-26T21:26:51Z
dc.date.available2024-04-26T21:26:51Z
dc.date.issued2013
dc.description.abstractThis study investigated information access patterns on desktops, tablets, and phones of a few different travel related websites through web log analysis. The results show that the three types of devices have different ratios of search traffic, referral traffic, and direct traffic. With a smaller screen on mobile devices, users visit fewer pages per visit, stay less time on the website per session, and have higher bounce rates. Content analysis revealed that travelers requested more specific information on mobile devices and general information on desktop computers, indicating information needs in late decision making stages on mobile devices.
dc.identifier.urihttps://hdl.handle.net/20.500.14394/48586
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1838&context=ttra&unstamped=1
dc.source.statuspublished
dc.subjectmobile devices
dc.subjectinformation search
dc.subjectweb analytics.
dc.titleMobile Internet Access Patterns for Travel: Comparison of Desktops, Tablets, and Phones
dc.typeevent
dc.typeevent
digcom.contributor.authorPan, Bing
digcom.contributor.authorWang, Dan
digcom.identifierttra/2013/AcademicPapers_Oral/20
digcom.identifier.contextkey9380590
digcom.identifier.submissionpathttra/2013/AcademicPapers_Oral/20
dspace.entity.typePublication
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2013 TTRA International Conference