Publication: Response set, communicator credibility, pro-counterattitudinal message: a cognitive response analysis of reactions to persuasive communications.
| dc.contributor.author | Hortacsu, Nuran | |
| dc.contributor.department | University of Massachusetts Amherst | |
| dc.contributor.department | Psychology | |
| dc.date | 2023-09-23T11:48:54.000 | |
| dc.date.accessioned | 2024-04-26T20:43:49Z | |
| dc.date.available | 2024-04-26T20:43:49Z | |
| dc.date.issued | 1971 | |
| dc.description.abstract | Pages 1-9 are missing Subjects The subjects in this experiment vrere 172 intrcductory psychology students at the University of Massachusetts who received course credit for their participation. Desif^n The study employed a3x2x2x2 before-after design involving three response sets ( role-plajdng, communicating and passive reception), proattitudinal vs. coxinterattitudinal message, high vs^, la-: communicator credibility, and message contents advocating special or general education. All manipulations and measurements were accamr^lished vdthin a single experimental session. Equal numbers of Ss were randomly assigned to receive the three resr^onse sets, high or low credibility sources, and messages advocating special or general education. Because Ss' own positions on the attitudinal issue viere not kno'-m to the experimenter -until the session was completed, the identity and number of Ss forvhom the message was pro-and counterattitudinal were not experimentally controlled. | |
| dc.description.degree | Thesis (M.S.) | |
| dc.identifier.doi | https://doi.org/10.7275/3sbn-g657 | |
| dc.identifier.oclc | 32257986 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14394/45113 | |
| dc.relation.url | https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=2761&context=theses&unstamped=1 | |
| dc.source.status | published | |
| dc.subject | Cognition | |
| dc.subject | Role playing | |
| dc.title | Response set, communicator credibility, pro-counterattitudinal message: a cognitive response analysis of reactions to persuasive communications. | |
| dc.type | open | |
| dc.type | article | |
| dc.type | thesis | |
| digcom.contributor.author | Hortacsu, Nuran | |
| digcom.identifier | theses/1625 | |
| digcom.identifier.contextkey | 6871168 | |
| digcom.identifier.submissionpath | theses/1625 | |
| dspace.entity.type | Publication |
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