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Data Gathering Kickoff Lesson for Consulting Project

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Abstract
This is a one-shot instruction session taught to upperclassmen in a Strategic Management Course working on a group mock-consulting project. We introduce them to potential sources of information for the secondary research component of their project including company, industry and market research resources. There are three parts to the lesson plan: 1) a beach ball activity (which we learned about at an ACRL NEC Annual Conference 2018) to introduce them to different information source types, including discussion of information literacy principles; 2) a brief introduction to the database sources; and 3) a group workshop activity.
Type
lesson_demo
event
Date
2019-12-06
Publisher
Degree
Advisors
License
License
http://creativecommons.org/licenses/by/4.0/