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An Application of SWOT-AHP to Develop A Strategic Planning for a Tourist Destination

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dc.contributor.advisorJungsun "Sunny" Kim sunny.kim@ttu.edu
dc.contributor.authorJeon, Yeong-Ae
dc.contributor.authorKim, Jungsun
dc.contributor.departmentTexas Tech University
dc.contributor.departmentTexas Tech University
dc.coverage.temporal2011-01-06T16:45:00-08:00
dc.coverage.temporal2011-01-06T16:00:00-08:00
dc.date2023-09-22T21:33:33.000
dc.date.accessioned2024-04-26T17:34:52Z
dc.date.available2024-04-26T17:34:52Z
dc.date.issued2011-01-06
dc.description.abstractThe purpose of this study is to evaluate the critical factors in strategic planning and to utilize them in developing effective strategies for Chuncheon, a tourist destination in South Korea. It would be crucial for policy makers to understand the relative importance of environmental factors. To support their decision making process, a SWOT analysis was used in combination with an analytic hierarchy process (AHP) in this study. Fifteen SWOT factors and the relative weight of SWOT groups were examined through focus group interviews with policy-makers in Chuncheon. The result can be utilized to prioritize factors to develop effective strategies in Chuncheon or similar tourist destinations.
dc.identifier.urihttps://hdl.handle.net/20.500.14394/30005
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1243&context=gradconf_hospitality&unstamped=1
dc.source.statuspublished
dc.subjectTravel and Tourism
dc.subjectSWOT-AHP method
dc.subjectmultiple criteria decision making (MCDM)
dc.subjecttourist destination
dc.subjectstrategic planning
dc.titleAn Application of SWOT-AHP to Develop A Strategic Planning for a Tourist Destination
dc.typeevent
dc.typeevent
digcom.contributor.authorisAuthorOfPublication|email:ya.jeon@ttu.edu|institution:Texas Tech University|Jeon, Yeong-Ae
digcom.contributor.authorisAuthorOfPublication|email:sunny.kim@ttu.edu|institution:Texas Tech University|Kim, Jungsun
digcom.identifiergradconf_hospitality/2011/Poster/37
digcom.identifier.contextkey1560821
digcom.identifier.submissionpathgradconf_hospitality/2011/Poster/37
dspace.entity.typePublication
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Graduate Student Research Conference in Hospitality and Tourism