Publication:
Pseudonymous Influencers and Horny 'Alts' in the Philippines: Media Manipulation Beyond "Fake News'"

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dc.contributor.authorOng, Jonathan Corpus
dc.contributor.authorCabbuag, Samuel
dc.contributor.departmentUniversity of Massachusetts Amherst
dc.contributor.departmentUniversity of the Philippines Diliman
dc.date2023-09-24T08:35:55.000
dc.date.accessioned2024-04-26T09:16:39Z
dc.date.available2024-04-26T09:16:39Z
dc.date.issued2022-01-01
dc.description.abstractThis paper explores the limits of the frame “disinformation” when exploring the growing industry of pseudonymous influencers who occasionally campaign for politicians and seed crisis frames. Pseudonymous influencers in the form of parody accounts, meme pages, and romantic love quotes (hugot) accounts, and horny queer "alt" accounts have been able to evade disinformation interventions such as fact-checking because their media manipulation objectives are less focused on spreading false news and more directed toward signal boosting politically-slanted hashtags or promoting electioneering politicians. By mapping a diverse ecosystem of pseudonymous influencers in the Philippines, our paper contributes an important global South case study to understand the political economy of disinformation and the complicities of influencer industries with disinformation and “dark PR” (Edwards, 2021).
dc.description.sponsorshipThis article is based on research funded by the SEARBO project at Australian National University (2019) and the Media Ecosystems Analysis Group (MEAG) (2021-2022).
dc.identifier.urihttps://hdl.handle.net/20.500.14394/8375
dc.relation.ispartofThe Journal of Socio-Technical Critique
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1133&context=communication_faculty_pubs&unstamped=1
dc.rightsUMass Amherst Open Access Policy
dc.source.issue2
dc.source.issue2
dc.source.statuspublished
dc.titlePseudonymous Influencers and Horny 'Alts' in the Philippines: Media Manipulation Beyond "Fake News'"
dc.typearticle
dc.typearticle
digcom.contributor.authorisAuthorOfPublication|email:jcong@umass.edu|institution:University of Massachusetts Amherst|Ong, Jonathan Corpus
digcom.contributor.authorisAuthorOfPublication|email:sicabbuag@up.edu.ph|institution:University of the Philippines Diliman|Cabbuag, Samuel
digcom.identifiercommunication_faculty_pubs/132
digcom.identifier.contextkey28657214
digcom.identifier.submissionpathcommunication_faculty_pubs/132
dspace.entity.typePublication
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