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Strategic Campus Planning: University of Massachusets, Amherst

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Abstract
The University of Massachusetts Amherst campus has undergone significant transformation since its establishment as Massachusetts Agricultural College in 1863. Originally shaped by the visions of landscape architects such as Olmsted, Vaux, and Richards, the campus was once intended to reflect the qualities of a New England village. However, rapid enrollment growth during the mid-20th century, coupled with inconsistent and underfunded planning efforts, led to a disjointed and deteriorating campus landscape. The haphazard placement of buildings, overcrowded pedestrian systems, and inadequate site development funding have resulted in functional and aesthetic challenges. This Master's project aims to address these deficiencies by developing strategic design solutions for five key landscape components: walkways, sitting areas, main entrances, parking lots, and roadways. The study incorporates a revised analysis of previous planning work, particularly Leah’s 1977 project, and applies contemporary campus planning principles to enhance visual quality, spatial organization, and user experience. Ultimately, the goal is to propose a more unified, coherent, and sustainable landscape framework that reflects the University’s academic mission and public image.
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Masters Project
Date
1989
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