Publication:
Consumer Purchase Intentions of Organic Wines

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dc.contributor.advisorMark A. Bonn mbonn@cob.fsu.edu
dc.contributor.authorJang, Yoon Jung
dc.contributor.authorBonn, Mark A.
dc.contributor.departmentFlorida State University
dc.contributor.departmentFlorida State University
dc.coverage.temporal2011-01-06T16:45:00-08:00
dc.coverage.temporal2011-01-06T16:00:00-08:00
dc.date2023-09-22T21:34:42.000
dc.date.accessioned2024-04-26T17:34:47Z
dc.date.available2024-04-26T17:34:47Z
dc.date.issued2011-01-06
dc.description.abstractThe purpose of this study is to investigate the role of consumers’ perceptions of wine attributes, perceived wine expertise, and eco-friendly attitudes on their purchase intentions of organic wines. A structured survey with statements relating to perceptions of wine attributes, perceived wine expertise, eco-friendly attitudes, purchase intentions, and socio-demographics was distributed to wine consumers. Multiple regression analysis is used to investigate the relationship among consumers’ perceptions of organic wine attributes, perceived wine expertise, eco-friendly attitudes, and purchase intentions.
dc.identifier.urihttps://hdl.handle.net/20.500.14394/29993
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1272&context=gradconf_hospitality&unstamped=1
dc.source.statuspublished
dc.subjectFood Service
dc.subjectorganic wine attributes
dc.subjectwine expertise
dc.subjecteco-friendly attitudes
dc.subjectpurchase intentions.
dc.titleConsumer Purchase Intentions of Organic Wines
dc.typeevent
dc.typeevent
digcom.contributor.authorisAuthorOfPublication|email:yoonjj923@hanmail.net|institution:Florida State University|Jang, Yoon Jung
digcom.contributor.authorisAuthorOfPublication|email:mbonn@fsu.edu|institution:Florida State University|Bonn, Mark A.
digcom.identifiergradconf_hospitality/2011/Poster/26
digcom.identifier.contextkey1560968
digcom.identifier.submissionpathgradconf_hospitality/2011/Poster/26
dspace.entity.typePublication
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