The research investigates a novel and alternative form of tourism, namely, live-streaming tourism (LST). Live-streaming tourism empowers individuals to experience new destinations at home without the risks associated with large-scale travel. Meanwhile, it boosts the economy by enabling destinations and micro-entrepreneurs to launch an alternative business model and create new employment opportunities. Specifically, the current study proposes and tests a conceptual model of viewers’ motivations and consequences of using live-streaming tourism based on the United Theory of Acceptance and Use of Technology 2.0 (UTAUT2). We explore how existing UTAUT2 antecedents, together with newly incorporated LST antecedents, affect viewers’ reuse and Word-of-Mouth intention of LST through the mediated effect of co-creation value. We adopt an online survey method to collect an estimated sample of 1000 viewers who have participated in live-streaming tourism in the past twelve months.