Regulating Relationship Needs Via Joint Consumption: An Attachment Perspective

Rosewarne, Jana M

Publication:
Regulating Relationship Needs Via Joint Consumption: An Attachment Perspective

dc.contributor.advisor	Paula Pietromonaco
dc.contributor.advisor	Elizabeth Miller
dc.contributor.author	Rosewarne, Jana M
dc.contributor.department	University of Massachusetts Amherst
dc.date	2024-03-27T17:56:21.000
dc.date.accessioned	2024-04-26T15:24:28Z
dc.date.available	2024-04-26T15:24:28Z
dc.date.submitted	May
dc.date.submitted	2018
dc.description.abstract	Attachment style functions to regulate affect in relationships. I hypothesized that consumer decisions serve a similar purpose, producing distinct patterns of product preferences depending on people’s attachment goals. In a series of studies, I found that attachment avoidance predicted reduced preference for products framed as meeting closeness relationship goals and greater preference for products framed as meeting autonomy goals. The link between attachment anxiety and product preference depended on consumers’ emotions (S2) and relationship commitment (S3). Attachment style also predicted differences in the extent to which consumers thought about their partners when choosing products and their perceptions of how consumption would benefit their relationship (S4). By studying consumer decisions from the lens of affect regulation in close relationships, I aim to advance attachment theory and offer contributions for optimizing the marketing of relationship-oriented products.
dc.description.degree	Doctor of Philosophy (PhD)
dc.description.department	Psychology
dc.identifier.doi	https://doi.org/10.7275/11926216.0
dc.identifier.orcid	N/A
dc.identifier.uri	https://hdl.handle.net/20.500.14394/17492
dc.relation.url	https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=2303&context=dissertations_2&unstamped=1
dc.source.status	published
dc.subject	relationships
dc.subject	consumer behavior
dc.subject	marketing
dc.subject	attachment
dc.subject	Marketing
dc.subject	Social Psychology
dc.title	Regulating Relationship Needs Via Joint Consumption: An Attachment Perspective
dc.type	openaccess
dc.type	article
dc.type	dissertation
digcom.contributor.author	isAuthorOfPublication\|email:lembkejm@gmail.com\|institution:University of Massachusetts Amherst\|Rosewarne, Jana M
digcom.identifier	dissertations_2/1290
digcom.identifier.contextkey	11926216
digcom.identifier.submissionpath	dissertations_2/1290
dspace.entity.type	Publication