Publication:
Firm Boundary and Performance in the Airline Ticket Distribution Industry: Effects of the Evolution of Electronic Markets

Simple item page
dc.contributor.authorCheng, Kuangnen
dc.contributor.departmentGolden Gate University
dc.date2023-09-23T15:44:43.000
dc.date.accessioned2024-04-26T21:24:49Z
dc.date.available2024-04-26T21:24:49Z
dc.date.issued2010
dc.descriptionpreviously provided
dc.description.abstractMore than two decades after the introduction of the electronic market hypothesis (EMH), electronic markets have evolved from opaque to transparent, from biased to unbiased, and finally to personalized; yet, airline ticket distribution keeps searching for the right balance between markets and hierarchies. With advances in IT (Information Technology), it is not clear whether market-based or hierarchical forms of ticket distribution can achieve the optimal distribution efficiency. 17 years of operational data was analyzed by using data envelopment analysis (DEA) and Tobit regression to explore the relationship between firm performance and forces causing the transformation of electronic markets in the airline ticket distribution industry. The end results reveal that, despite the apparent inverse relationship between IT-driven distribution and production within hierarchies, airline business decisions, such as disintermediation to exclude downstream players or vertical integration to compete with rivals, created negative impacts on their performance and did not improve operational efficiency.
dc.identifier.urihttps://hdl.handle.net/20.500.14394/48235
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1595&context=ttra&unstamped=1
dc.source.statuspublished
dc.subjectairline industry
dc.subjectDEA (data envelopment analysis)
dc.subjectdisintermediation
dc.subjectelectronic markets
dc.subjectIT
dc.subjectTCE (transaction cost economics) theory.
dc.titleFirm Boundary and Performance in the Airline Ticket Distribution Industry: Effects of the Evolution of Electronic Markets
dc.typearticle
dc.typeevent
digcom.contributor.authorisAuthorOfPublication|email:knc@knctravel.com|institution:Golden Gate University|Cheng, Kuangnen
digcom.identifierttra/2010/Oral/23
digcom.identifier.contextkey8963288
digcom.identifier.submissionpathttra/2010/Oral/23
dspace.entity.typePublication
Files
Original bundle
Now showing 1 - 2 of 2
No Thumbnail Available
Name:
KZ5DxqMPTT.html
Size:
25.32 KB
Format:
Hypertext Markup Language
Name: KZ5DxqMPTT.html
Size: 25.32 KB
Kind: HTML
Thumbnail Image
Name:
nHtMFTerow.pdf
Size:
238.89 KB
Format:
Adobe Portable Document Format
Thumbnail Image
Name: nHtMFTerow.pdf
Size: 238.89 KB
Kind: Adobe PDF
Collections
2010 TTRA International Conference