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TOURISM DEVELOPMENT AND QUALITY OF LIFE

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dc.contributor.authorYang, Li
dc.contributor.departmentDepartment of Geography, Western Michigan University
dc.date2023-09-23T15:54:50.000
dc.date.accessioned2024-04-26T21:26:11Z
dc.date.available2024-04-26T21:26:11Z
dc.date.issued2012
dc.description.abstractThis study explores the impacts of agritourism on the quality of life of a rural ethnic community and discusses the challenges faced by residents who are attempting to improve their living standards through tourism. A case study was carried out in a rural ethnic village in Yunnan Province, China in the summer of 2010. Multiple research methods, including in-depth interviews, informal discussions, on-site observations and secondary data review were adopted in the case study. The study finding suggests that farms will benefit from increases in income but do not see dramatic increase in jobs mainly due to the family nature of the enterprises. Given the initiatives being undertaken in rural China, agritourism has the potential to grow into a much bigger industry. For a successful operation, it requires careful planning and a greater understanding of issues like marketing, communication, and government policy relating to this type of business.
dc.identifier.urihttps://hdl.handle.net/20.500.14394/48471
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1706&context=ttra&unstamped=1
dc.source.statuspublished
dc.subjectagritourism
dc.subjectquality of life
dc.subjectethnic community
dc.subjectYunnan
dc.subjectChina
dc.titleTOURISM DEVELOPMENT AND QUALITY OF LIFE
dc.typearticle
dc.typeevent
digcom.contributor.authorYang, Li
digcom.identifierttra/2012/Oral/2
digcom.identifier.contextkey9039633
digcom.identifier.submissionpathttra/2012/Oral/2
dspace.entity.typePublication
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2012 TTRA International Conference