This study explores the changing state of television by measuring binge-watching and its association with narrative transportation, using longitudinal data. The analysis based on a Hierarchical Linear Modeling found that the amount of binge-watching had a positive logarithmic association with transportation—the effect power lessens as binge-watching rate increases. Further, one’s typical binge frequency weakened the relationship between viewing session length and transportation. Overall, more frequent binge-watching reduces its effect power on transportation. Implications for theory and industry are also discussed.