Various models and theories have been applied in tourism studies, and almost all the classic theories are derived from Western studies but their application is not only limited to that context. However, the models and theories are from the perspectives of Western scholars, often based on their values and interpretations, which do not necessarily reflect those of Asians. To have a better understanding of Western theories applied in an Asian context, this study took Butler’s tourism area life cycle as an example and compared its research enquiry and application in Western and Asian contexts. This study conducted a two-step analysis, including content analysis and expert reviews. The article makes important theoretical contributions in terms of the generalization of classic models or theories. It should be noted that the same theory or model could be interpreted or applied differently in different cultural contexts.