Relationships among Source Credibility of Electronic Word of Mouth, Perceived Risk, and Consumer Behavior on Consumer Generated Media

Wu, Mei-hsin

Publication:
Relationships among Source Credibility of Electronic Word of Mouth, Perceived Risk, and Consumer Behavior on Consumer Generated Media

dc.contributor.advisor	Miyoung Jeong
dc.contributor.author	Wu, Mei-hsin
dc.contributor.department	University of Massachusetts Amherst
dc.contributor.department	Hotel & Tourism Management
dc.date	2023-09-23T07:40:47.000
dc.date.accessioned	2024-04-26T21:21:07Z
dc.date.available	2013-06-14T00:00:00Z
dc.date.issued	2013-01-01
dc.date.submitted	February
dc.description.abstract	As technology advances, the influence of electronic word-of-mouth (eWOM) surpasses the influence of traditional face-to-face WOM communication on consumers’ decision making. Since the hospitality and tourism products and services contain more interpersonal interaction that needs to be experienced by consumers, the influence of eWOM in the hospitality industry is more significant than in other industries. The main purpose of this study is to examine the relationships among source credibility of eWOM, customers’ perceived risk, and their behavior intentions to use consumer generated media. The result provides evidence about the influence of eWOM on overall perceived risk and how consumers use eWOM to manage and reduce the potential risks when making their lodging decisions. Academically, it confirms the significance of eWOM influence and connects the gap in the previous literatures between source credibility of eWOM and perceived risk research. Practically, hoteliers can set their marketing strategies precisely aimed to consumers’ needs and are able to build good reputations through those online travel forums or hotel review sites.
dc.description.degree	Master of Science (M.S.)
dc.identifier.doi	https://doi.org/10.7275/3540588
dc.identifier.uri	https://hdl.handle.net/20.500.14394/47927
dc.relation.url	https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=2123&context=theses&unstamped=1
dc.source.status	published
dc.subject	Source credibility
dc.subject	eWOM
dc.subject	perceived risk
dc.subject	consumer behavior
dc.title	Relationships among Source Credibility of Electronic Word of Mouth, Perceived Risk, and Consumer Behavior on Consumer Generated Media
dc.type	open
dc.type	article
dc.type	thesis
digcom.contributor.author	isAuthorOfPublication\|email:meihsin@som.umass.edu\|institution:University of Massachusetts Amherst\|Wu, Mei-hsin
digcom.date.embargo	2013-06-14T00:00:00-07:00
digcom.identifier	theses/984
digcom.identifier.contextkey	3540588
digcom.identifier.submissionpath	theses/984
dspace.entity.type	Publication