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Tourist destination image: advantages and limits of transferring face to face qualitative data collection onto the Internet

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dc.contributor.authorFrochot, Isabelle
dc.contributor.authorMosarola, Jean
dc.contributor.departmentUniversity of Savoie
dc.contributor.departmentUniversity of Savoie
dc.date2023-09-23T16:30:09.000
dc.date.accessioned2024-04-26T21:26:46Z
dc.date.available2024-04-26T21:26:46Z
dc.date.issued2012
dc.descriptionpreviously provided
dc.description.abstractThe research presented investigates the advantages and limits of transferring a qualitative research approach (by interviews) onto the Internet. Internet offers the possibility to reproduce, to some extent, the interactive characteristics of face to face interviewing and these possibilities are tested in the research. A study on 200 consumers of ski resorts shows that while Internet opens up new dimensions to qualitative data collection, it cannot fully replace the presence of an interviewer. Results also indicate that image and word descriptions have different effects upon respondents’ answers and that Internet provides some interesting scope to encourage creative response from consumers
dc.identifier.urihttps://hdl.handle.net/20.500.14394/48572
dc.relation.urlhttps://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1764&context=ttra&unstamped=1
dc.source.statuspublished
dc.subjectDestination image
dc.subjectqualitative research
dc.subjectinternet
dc.subjectsurvey
dc.titleTourist destination image: advantages and limits of transferring face to face qualitative data collection onto the Internet
dc.typeevent
dc.typeevent
digcom.contributor.authorFrochot, Isabelle
digcom.contributor.authorMosarola, Jean
digcom.identifierttra/2012/Visual/8
digcom.identifier.contextkey9358355
digcom.identifier.submissionpathttra/2012/Visual/8
dspace.entity.typePublication
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2012 TTRA International Conference