Assessing the validity of SafeGraph data for visitor monitoring in  Yellowstone National Park

Liang, Yun; Yin, Junjun; Pan, Bing; Lin, Michael; Chi, Guangqing

Publication:
Assessing the validity of SafeGraph data for visitor monitoring in Yellowstone National Park

dc.contributor.author	Liang, Yun
dc.contributor.author	Yin, Junjun
dc.contributor.author	Pan, Bing
dc.contributor.author	Lin, Michael
dc.contributor.author	Chi, Guangqing
dc.contributor.department	Penn State University
dc.contributor.department	Penn State University
dc.contributor.department	Penn State University
dc.contributor.department	Penn State University
dc.contributor.department	Penn State University
dc.date	2023-10-23T00:32:34.000
dc.date.accessioned	2024-04-26T21:33:01Z
dc.date.available	2024-04-26T21:33:01Z
dc.date.issued	2021
dc.description	<p>Yun Liang is a Ph.D. student in the Department of Recreation, Park and Tourism Management at the Pennsylvania State University. Her academic interest is to combine social media data analysis with conservation in national parks or protected areas.</p> <p>Junjun Yin, Ph.D., is an assistant research professor at the Social Science Research Institute and Population Research Institute, Pennsylvania State University. His research interests center on computational GIScience with a focus on developing geospatial Big Data analytics for studying urban and population dynamics concerning urban mobility, accessibility, and sustainability.</p> <p>Bing Pan, Ph.D., is an Associate Professor in the Department of Recreation, Park, and Tourism Management at Pennsylvania State University, University Park. His research interests include data analytics, tourism big data, destination marketing, and benefits of travel.</p> <p>Michael Lin is a Ph.D. student in the School of Hospitality Management at the Pennsylvania State University. His academic interest is strategy and finance.</p> <p>Guangqing Chi, Ph.D., is an associate professor of rural sociology and demography and director of the Computational and Spatial Analysis Core of the Pennsylvania State University. His research is focused on socio-environmental systems by developing spatial and Big Data analytic methods. He leads generalizing Twitter data for social science research.</p>
dc.description.abstract	Monitoring visitor demographics and temporal visitation patterns will help park managers allocate resources, develop infrastructure, and predict the demands of visitors. Previous studies have only validated temporal visitation patterns with big data and traditional survey data, while research on validation national park visitor demographics using mobile data is scant. This study compares SafeGraph data (a type of mobile Location-based Service data) and survey/count data, assessing visitor demographics and temporal visitation patterns in Yellowstone National Park. The comparison between two data sources suggests that SafeGraph data can serve as an additional and complementary source of information to traditional visitor use study/count data. However, biases of SafeGraph data, such as data at an aggregation level and data only in the United States, resulting in differences compared to traditional survey/count data. This study contributes to understanding visitors in national parks by validating a new data source.
dc.identifier.uri	https://hdl.handle.net/20.500.14394/49266
dc.relation.url	https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=2687&context=ttra&unstamped=1
dc.source.status	published
dc.title	Assessing the validity of SafeGraph data for visitor monitoring in Yellowstone National Park
dc.type	event
dc.type	event
digcom.contributor.author	isAuthorOfPublication\|email:yjl5451@psu.edu\|institution:Penn State University\|Liang, Yun
digcom.contributor.author	isAuthorOfPublication\|email:yjin@psu.edu\|institution:Penn State University\|Yin, Junjun
digcom.contributor.author	isAuthorOfPublication\|email:bingpan@psu.edu\|institution:Penn State University\|Pan, Bing
digcom.contributor.author	isAuthorOfPublication\|email:sml57@psu.edu\|institution:Penn State University\|Lin, Michael
digcom.contributor.author	isAuthorOfPublication\|email:gchi@psu.edu\|institution:Penn State University\|Chi, Guangqing
digcom.identifier	ttra/2021/research_papers/1
digcom.identifier.contextkey	21914851
digcom.identifier.submissionpath	ttra/2021/research_papers/1
dspace.entity.type	Publication