In the 1990s, many Americans sought to cast themselves as heroic defenders of the liberal arts by condemning Afrocentricity. This paper reveals how many such profiteers and schemers were invested in Eurocentricity, but it also critiques Molefi Asante -- the man who coined the phrase "Afrocentricity" -- and points out his reliance on AfroAmericocentric norms. This paper was originally published in the Canadian Review of American Studies, 36(2): 181-93 (2006), and is republished here by the author, in slightly modified form, with the Review's generous permission.