Investigating the Role of Social Return on the Understanding of Craft Brewery Visitors in British Columbia, Canada

Bachman, Jarrett; Hull, John S

Publication:
Investigating the Role of Social Return on the Understanding of Craft Brewery Visitors in British Columbia, Canada

dc.contributor.author	Bachman, Jarrett
dc.contributor.author	Hull, John S
dc.contributor.department	Fairleigh Dickinson University - Vancouver Campus
dc.contributor.department	Thompson Rivers University
dc.date	2023-09-23T21:27:17.000
dc.date.accessioned	2024-04-26T21:36:30Z
dc.date.available	2024-04-26T21:36:30Z
dc.date.issued	2018-09-01
dc.description.abstract	Contributing to the Conference Theme: The role of social media in the development of Canada as a destination has been widely discussed locally, regionally, provincially, and federally. This research examines the role of using social media using a newly developed mechanism by which to consider how the use of social media relates to social involvement, memories, loyalty, place attachment, and authenticity. The context for this research is craft brewery tourism, one of the fastest growing aspects of tourism in many provinces. This abstract directly relates to multiple themes and sub-themes of the conference, including “Visitor experience design and measurement,” “Marketing and place promotion strategies and techniques,” and “Consumer demand for authentic places and experiences.”
dc.identifier.uri	https://hdl.handle.net/20.500.14394/49681
dc.relation.url	https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1006&context=ttracanada_2018_conference&unstamped=1
dc.source.status	published
dc.subject	Craft beer tourism
dc.subject	culinary tourism
dc.subject	social return
dc.subject	social media
dc.subject	BC Ale Trail
dc.subject	Hospitality Administration and Management
dc.subject	Marketing
dc.subject	Tourism and Travel
dc.title	Investigating the Role of Social Return on the Understanding of Craft Brewery Visitors in British Columbia, Canada
dc.type	refereed_academic
dc.type	article
digcom.contributor.author	isAuthorOfPublication\|email:jbachman@fdu.edu\|institution:Fairleigh Dickinson University - Vancouver Campus\|Bachman, Jarrett
digcom.contributor.author	isAuthorOfPublication\|email:jhull@tru.ca\|institution:Thompson Rivers University\|Hull, John S
digcom.identifier	ttracanada_2018_conference/15
digcom.identifier.contextkey	12144124
digcom.identifier.submissionpath	ttracanada_2018_conference/15
dspace.entity.type	Publication