Since the 1960s and 1970s, the issues of both types of tourist and authenticity in tourism have been popular topics among tourism academics. However, their socio-cultural approaches and contributions have been limited to the theoretical stage. These arguments need to move to the next level of debate for tourism literature. The purpose of this study is to determine the relationships between the types of tourist and authenticity in tourism based on a summary of three decades of tourism literature. The findings of the study are expected to reveal a new approach to tourism destination segmentation supported by strong theoretical foundations.